Top Notch Exteriors
A look at the creative we ran for Top Notch Exteriors.
What we were up against
Top Notch Exteriors had the trucks, the crews, and the reputation, but the lead pipeline was a roller coaster. Some weeks were stacked, others were dead, and the cost-per-lead from previous marketing was burning the margin off every job.
Exterior cleaning is a brutal local search category. Cheap competitors, big franchises buying every keyword, and homeowners who price-shop the second the truck pulls into the driveway. Top Notch needed a system that filtered out tire-kickers before they ever became a lead.
How we made it happen
We rebuilt the offer first. "Free quote" was replaced with a specific, value-anchored offer that pre-qualifies the homeowner before the click. The wrong people self-select out, the right people self-select in.
On the targeting side, we narrowed Meta and Google down to specific neighborhoods, home values, and search intents. The funnel filters before the click — that's the entire reason the cost-per-lead stays at $12 instead of $80.
Creative is native. Real before-and-after photos, real job-site clips, real customer reactions. The ads look like content, not banners — high relevance scores, cheap clicks, low CPM. Landing pages do one job: book the call. One offer, one form, mobile-fast, conversion rate north of 20%.
On the back end, we wired a speed-to-lead automation that texts the homeowner inside 60 seconds and books straight into the calendar. Close rate doubled the week we turned it on.
The numbers speak for themselves
Top Notch Exteriors went from unpredictable weeks to a reliable, qualified pipeline at $12 per lead. The full system — offer, targeting, creative, landing page, speed-to-lead — runs every day in the background and keeps the calendar booked.
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