The Boatler
What we were up against
The Boatler was an established marine services company in Orange Beach that had plateaued. Revenue was steady but flat, and the owner knew there was untapped potential in the market but didn't have the marketing infrastructure to capture it.
They were relying almost entirely on word-of-mouth and had minimal digital presence. Competition was increasing, and without a growth strategy, they risked losing market share.
How we made it happen
We completely overhauled The Boatler's social media presence and built a content strategy that showcased the lifestyle and experience of their services. not just the service itself. This emotional storytelling approach resonated massively with both locals and the tourist audience.
On the paid side, we built a multi-funnel ad strategy: top-of-funnel brand awareness campaigns targeting tourists planning trips to Orange Beach, and bottom-of-funnel conversion campaigns capturing high-intent local searches. Every dollar was tracked and optimized weekly.
We also implemented a review generation strategy and Google Business Profile optimization that boosted their local search presence dramatically, creating a compounding flywheel of visibility and trust.
The numbers speak for themselves
The Boatler grew 7.5x in just 8 months through strategic social media marketing and paid advertising. The explosive growth and proven systems we built made the business an attractive acquisition target. the owner successfully exited the following year at a 3x multiple.